Looking to sell unwanted gold in Cheltenham? WS Metals provides professional gold valuations for unwanted, broken and scrap gold jewellery from our Cheltenham workshop. Whether you’re selling an old wedding ring, inherited jewellery or a collection of unwanted gold, every item is carefully assessed by experienced jewellery professionals.
We test and weigh every piece before explaining how your valuation has been calculated using the current precious metal price. There is no obligation to sell, and every appointment is carried out professionally, discreetly and with complete transparency.
We purchase unwanted, damaged and broken precious-metal items, including:
Our Location
WS Metals
Sandringham House
Promenade
Cheltenham
GL50 1NA
Get In Touch
0203 327 0329
Appointments
All gold purchases are completed in person at our Cheltenham premises and strictly by appointment.
Appointments take place within the Beards Jewellers premises. WS Metals operates as a separate service and all enquiries should be made through this page.
Selling your gold is a personal decision. Whether you’re parting with inherited jewellery, unworn pieces or broken gold that has been sitting in a drawer for years, it’s important to choose a buyer you can trust.
At WS Metals, we take a straightforward and transparent approach to every valuation. Every item is carefully tested, weighed and assessed by experienced jewellery professionals, with valuations based on the precious metal content and the current market price.
We understand that many items carry sentimental value as well as financial value. That’s why every appointment is conducted professionally, without pressure and with no obligation to sell. If you decide not to proceed, your jewellery will simply be returned to you.
Our aim is to make selling your unwanted gold as clear, comfortable and straightforward as possible.
Whether you’re bringing in a single gold ring or an entire jewellery box, every item is assessed individually by experienced jewellery professionals. Our valuations are based on the precious metal content of your jewellery, using a straightforward process that’s designed to be clear, accurate and transparent.
We begin by examining each item for hallmarks, which indicate the purity of the gold. Common hallmarks include 9ct, 14ct, 18ct and 22ct gold, each containing a different percentage of pure gold. If an item is unhallmarked or the hallmark is worn or unclear, we can carry out further testing using a professional acid test to help confirm the metal’s purity.
Once the gold content has been established, every piece is accurately weighed using calibrated jewellery scales. We then calculate its value using the current precious metal market price, ensuring your valuation reflects the latest gold prices.
If your jewellery contains diamonds or coloured gemstones, our valuation is based on the precious metal itself. As a scrap gold buyer, we do not assess or purchase gemstones separately, allowing us to provide a straightforward valuation based solely on the gold content.
Throughout the process, we’ll explain how your valuation has been calculated and answer any questions you may have. There is never any obligation to sell, so you can make an informed decision in your own time.
Many people assume that the value of gold jewellery depends on how old it is, how attractive it looks or whether it’s broken. In reality, when selling scrap gold, the most important factors are the purity of the gold, its weight and the current market price.
Gold purity is measured in carats. For example, 18ct gold contains a higher proportion of pure gold than 9ct gold, but a heavier 9ct piece can still be worth more than a lighter 18ct item. That’s why every piece is individually tested and weighed before a valuation is provided.
The daily gold price also plays an important role. Like other precious metals, the value of gold changes with the global market, meaning valuations can vary over time. We always use the current market price when calculating your offer, ensuring your valuation reflects today’s gold value.
The condition of your jewellery is often less important than people think. Broken chains, damaged rings, single earrings and unwanted gold can all have value because the precious metal itself is what we’re assessing. Whether your jewellery is worn every day or has been sitting in a drawer for years, we’re happy to provide a professional valuation.
Whether you’re selling a single gold ring or an entire collection of unwanted jewellery, it’s natural to have questions. Below you’ll find answers to some of the questions we’re most commonly asked before a valuation appointment.
Not all gold jewellery carries a visible hallmark, particularly older or heavily worn pieces. During your appointment, we’ll inspect your jewellery for hallmarks and, where necessary, carry out professional acid testing to help determine the purity of the metal. Even if you’re unsure whether an item is solid gold, it’s still worth bringing it along for assessment.
Yes. Broken chains, single earrings, damaged rings and unwanted gold jewellery can all have value. Because our valuations are based on the precious metal content rather than whether an item can be repaired or worn again, damaged jewellery is often worth more than people expect.
Yes. We operate by appointment so every customer receives our full attention. Simply complete the enquiry form on this page and we’ll arrange a convenient appointment at our Cheltenham premises.
Every valuation is based on three key factors: the purity of the gold, the weight of the item and the current precious metal market price. Each piece is individually inspected, tested where required and accurately weighed before your valuation is explained.
Our valuations are based on the precious metal content of your jewellery. We do not separately value or purchase diamonds or coloured gemstones as part of our scrap gold buying service. Jewellery containing stones can still be assessed, but any offer will be based on the recoverable precious metal.
No. Every valuation is completely without obligation. We’ll explain exactly how your valuation has been calculated, answer any questions you may have and leave the decision entirely with you.
Absolutely. Even individual items such as a single earring, broken chain or damaged ring may still have value. As we assess the precious metal itself, incomplete jewellery is always worth bringing in for a valuation.
Yes. Alongside gold jewellery, we also purchase platinum jewellery. If you’re unsure whether your items are suitable, simply get in touch and we’ll be happy to advise before arranging an appointment.